/* ===========================================================
   SHOPWERK — shared stylesheet
   =========================================================== */
:root{
  --red: #6B1420;
  --red-mid: #8C1B29;
  --red-light: #A8253A;
  --red-bg: #FBEFEF;
  --red-bg2: #F5E4E4;
  --ink: #1D1616;
  --ink-soft: #6b5f5f;
  --white: #ffffff;
  --cream: #FAF7F5;
  --line: #ECE0E0;
  --gold: #C9A24B;
  --font: 'Plus Jakarta Sans', 'Inter', sans-serif;
  --font-mono: 'IBM Plex Mono', monospace;
  --shadow: 0 18px 40px -14px rgba(107,20,32,0.28);
}
*{box-sizing:border-box; margin:0; padding:0;}
html{scroll-behavior:smooth;}
body{
  font-family:var(--font);
  color:var(--ink);
  background:var(--white);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
}
a{color:inherit; text-decoration:none;}
img{max-width:100%; display:block;}
ul{list-style:none;}
.wrap{max-width:1200px; margin:0 auto; padding:0 28px;}
section{padding:100px 0;}
h1,h2,h3,h4{font-family:var(--font); font-weight:800; letter-spacing:-0.01em; line-height:1.12;}
h2{font-size:clamp(28px,3.4vw,42px);}
h3{font-size:19px;}
.section-tag{
  font-family:var(--font-mono); font-size:12px; letter-spacing:0.12em; text-transform:uppercase;
  color:var(--red-mid); display:block; margin-bottom:12px; font-weight:600;
}
.section-desc{color:var(--ink-soft); font-size:15px; max-width:340px;}
.section-head{display:flex; justify-content:space-between; align-items:flex-end; gap:24px; flex-wrap:wrap; margin-bottom:52px;}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex; align-items:center; gap:8px;
  font-family:var(--font); font-weight:700; font-size:14.5px;
  padding:15px 26px; border-radius:9px;
  transition:transform .18s ease, box-shadow .18s ease, background .18s ease, color .18s ease;
  border:none; cursor:pointer;
}
.btn-primary{background:var(--red); color:var(--white); box-shadow:0 10px 24px -8px rgba(107,20,32,0.55);}
.btn-primary:hover{background:var(--red-mid); transform:translateY(-3px); box-shadow:0 16px 30px -8px rgba(107,20,32,0.65);}
.btn-primary:active{transform:translateY(-1px);}
.btn-outline{background:transparent; color:var(--red); border:1.5px solid var(--red);}
.btn-outline:hover{background:var(--red); color:var(--white); transform:translateY(-3px);}
.btn-light{background:var(--white); color:var(--red);}
.btn-light:hover{background:var(--red); color:var(--white); transform:translateY(-3px);}

/* ---------- topbar ---------- */
.topbar{background:var(--ink); color:#e7dcdc; font-family:var(--font-mono); font-size:12px;}
.topbar .wrap{display:flex; justify-content:space-between; align-items:center; padding:9px 28px; flex-wrap:wrap; gap:8px;}
.topbar-left{display:flex; gap:22px; flex-wrap:wrap;}
.topbar-left span{display:flex; align-items:center; gap:6px; opacity:.9;}
.topbar-right{display:flex; gap:14px;}
.topbar-right a{
  width:26px; height:26px; border-radius:50%; background:rgba(255,255,255,0.08);
  display:flex; align-items:center; justify-content:center; font-size:11px;
  transition:background .2s, transform .2s;
}
.topbar-right a:hover{background:var(--red); transform:translateY(-2px);}

/* ---------- nav ---------- */
nav{position:sticky; top:0; z-index:80; background:rgba(255,255,255,0.92); backdrop-filter:blur(10px); border-bottom:1px solid var(--line);}
nav .wrap{display:flex; align-items:center; justify-content:space-between; padding:18px 28px;}
.logo{font-weight:800; font-size:20px; letter-spacing:-0.02em; display:flex; align-items:center; gap:2px;}
.logo-link{display:flex; align-items:center;}
.logo-img{height:52px; width:auto; display:block; transition:opacity .2s;}
.logo-link:hover .logo-img{opacity:.85;}
.logo .accent{color:var(--red);}
.nav-links{display:flex; gap:30px; font-size:14.5px; font-weight:600;}
.nav-links > li{position:relative;}
.nav-links a.top-link{
  display:flex; align-items:center; gap:5px; padding:8px 0; position:relative; color:var(--ink);
}
.nav-links a.top-link::after{
  content:""; position:absolute; left:0; bottom:0; width:0; height:2px; background:var(--red);
  transition:width .22s ease;
}
.nav-links a.top-link:hover::after{width:100%;}
.nav-links a.top-link:hover{color:var(--red);}
.nav-links li.current a.top-link{color:var(--red);}
.dropdown{
  position:absolute; top:100%; left:-16px; background:var(--white); border:1px solid var(--line);
  border-radius:10px; box-shadow:var(--shadow); padding:10px; min-width:220px;
  opacity:0; visibility:hidden; transform:translateY(8px); transition:all .2s ease;
}
.nav-links li:hover .dropdown{opacity:1; visibility:visible; transform:translateY(0);}
.dropdown a{display:block; padding:10px 14px; border-radius:6px; font-size:14px; font-weight:500; color:var(--ink); transition:background .15s, color .15s, padding-left .15s;}
.dropdown a:hover{background:var(--red-bg); color:var(--red); padding-left:18px;}
@media(max-width:900px){.nav-links{display:none;}}

/* ---------- hero ---------- */
.hero{background:linear-gradient(160deg, var(--red-bg) 0%, var(--white) 60%); position:relative; overflow:hidden; padding:90px 0 0;}
.hero .wrap{position:relative;}
.deco-dot{position:absolute; border-radius:50%; border:2px solid rgba(107,20,32,0.35); animation:pulse 3s ease-in-out infinite;}
@keyframes pulse{0%,100%{transform:scale(1); opacity:.7;} 50%{transform:scale(1.15); opacity:1;}}
.badge-rating{
  display:inline-flex; align-items:center; gap:8px; background:var(--white); border:1px solid var(--line);
  padding:9px 16px; border-radius:30px; box-shadow:var(--shadow); font-weight:700; font-size:14px; margin-bottom:22px;
}
.badge-rating .stars{color:var(--gold); letter-spacing:1px;}
.hero-grid{display:grid; grid-template-columns:1.05fr 0.95fr; gap:50px; align-items:center; padding-bottom:60px;}
@media(max-width:940px){.hero-grid{grid-template-columns:1fr;}}
.eyebrow{font-family:var(--font-mono); font-size:12.5px; letter-spacing:0.12em; text-transform:uppercase; color:var(--red-mid); font-weight:700; margin-bottom:16px;}
h1.display{font-size:clamp(36px,5.4vw,60px);}
h1.display .accent{color:var(--red);}
.hero p.lead{font-size:17px; color:var(--ink-soft); max-width:480px; margin-top:22px;}
.hero-actions{display:flex; gap:14px; margin-top:34px; flex-wrap:wrap;}
.hero-media{position:relative;}
.hero-media img{border-radius:18px;}
.floating-badge{
  position:absolute; bottom:-18px; left:-18px; background:var(--red); color:var(--white);
  padding:18px 22px; border-radius:14px; box-shadow:var(--shadow); text-align:center;
  animation:float 4s ease-in-out infinite;
}
.floating-badge b{display:block; font-size:26px; font-weight:800; line-height:1;}
.floating-badge span{font-size:11px; font-family:var(--font-mono); opacity:.85;}
@keyframes float{0%,100%{transform:translateY(0);} 50%{transform:translateY(-10px);}}

/* feature strip overlapping hero */
.feature-strip{
  background:var(--white); border-radius:18px; box-shadow:var(--shadow); border:1px solid var(--line);
  padding:36px 40px; display:grid; grid-template-columns:1fr 2fr; gap:36px; margin-top:-40px; position:relative; z-index:5;
}
@media(max-width:840px){.feature-strip{grid-template-columns:1fr; padding:30px;}}
.feature-strip .tag{font-family:var(--font-mono); font-size:11px; color:var(--red-mid); letter-spacing:0.1em; text-transform:uppercase; margin-bottom:8px; display:block; font-weight:700;}
.feature-items{display:grid; grid-template-columns:repeat(3,1fr); gap:26px;}
@media(max-width:700px){.feature-items{grid-template-columns:1fr;}}
.feature-item{display:flex; gap:14px; align-items:flex-start;}
.feature-icon{
  width:44px; height:44px; min-width:44px; border-radius:12px; background:var(--red-bg);
  display:flex; align-items:center; justify-content:center; font-size:19px; color:var(--red);
  transition:background .2s, transform .2s;
}
.feature-item:hover .feature-icon{background:var(--red); color:var(--white); transform:rotate(-6deg) scale(1.06);}
.feature-item h4{font-size:15.5px; margin-bottom:5px;}
.feature-item p{font-size:13.5px; color:var(--ink-soft);}

/* platform strip */
.platforms{padding:60px 0 20px;}
.platforms .wrap{display:flex; justify-content:center; gap:56px; flex-wrap:wrap; align-items:center;}
.platform-item{font-family:var(--font-mono); font-weight:700; font-size:15px; color:var(--ink-soft); opacity:.6; transition:opacity .2s, color .2s;}
.platform-item:hover{opacity:1; color:var(--red);}

/* about split */
.about-grid{display:grid; grid-template-columns:1fr 1fr; gap:56px; align-items:center;}
@media(max-width:900px){.about-grid{grid-template-columns:1fr;}}
.about-media{position:relative;}
.about-media img{border-radius:16px;}
.about-media .stat-float{
  position:absolute; bottom:-26px; right:-20px; background:var(--red); color:var(--white);
  padding:22px 26px; border-radius:14px; box-shadow:var(--shadow); text-align:center;
}
.about-media .stat-float b{display:block; font-size:30px; font-weight:800;}
.about-media .stat-float span{font-size:11px; font-family:var(--font-mono);}
.about-copy p{color:var(--ink-soft); margin-top:16px; max-width:480px;}
.about-copy p strong{color:var(--ink);}

/* why-not / dark band */
.why{background:var(--ink); color:#e7dcdc;}
.why h2{color:var(--white); max-width:720px;}
.why .section-tag{color:var(--gold);}
.why p{color:#cdbdbd; max-width:720px; margin-top:18px; font-size:16px;}
.why p strong{color:var(--white);}
.why-grid{display:grid; grid-template-columns:1.2fr 1fr; gap:50px; align-items:center; margin-top:20px;}
@media(max-width:900px){.why-grid{grid-template-columns:1fr;}}
.why-media{position:relative;}
.why-media img{border-radius:16px; filter:saturate(0.9) contrast(1.05);}
.why-media .stat-float{
  position:absolute; top:-20px; right:-16px; background:var(--gold); color:var(--ink);
  padding:20px 24px; border-radius:14px; text-align:center; box-shadow:0 18px 40px -14px rgba(0,0,0,0.5);
}
.why-media .stat-float b{display:block; font-size:26px; font-weight:800;}
.why-media .stat-float span{font-size:11px; font-family:var(--font-mono);}

/* referenzen */
.ref-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:24px;}
@media(max-width:900px){.ref-grid{grid-template-columns:1fr;}}
.ref-card{
  border:1px solid var(--line); border-radius:16px; overflow:hidden; background:var(--white);
  transition:transform .25s ease, box-shadow .25s ease, border-color .25s ease;
}
.ref-card:hover{transform:translateY(-8px); box-shadow:var(--shadow); border-color:var(--red-light);}
.ref-visual{aspect-ratio:16/11; background:var(--red-bg2); position:relative; overflow:hidden; display:flex; align-items:center; justify-content:center;}
.ref-visual img{width:100%; height:100%; object-fit:cover; transition:transform .4s ease;}
.ref-card:hover .ref-visual img{transform:scale(1.08);}
.ref-visual .ref-fallback{font-family:var(--font-mono); font-size:11px; color:var(--red-mid);}
.ref-body{padding:22px 24px;}
.ref-body h3{margin-bottom:10px;}
.ref-tags{display:flex; flex-wrap:wrap; gap:6px;}
.ref-tags span{font-size:11.5px; font-family:var(--font-mono); background:var(--red-bg); color:var(--red-mid); padding:4px 10px; border-radius:20px;}

/* pricing */
.pricing-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:22px;}
@media(max-width:900px){.pricing-grid{grid-template-columns:1fr;}}
.price-card{
  background:var(--white); border:1px solid var(--line); border-radius:18px; padding:34px 28px;
  position:relative; transition:transform .25s ease, box-shadow .25s ease, border-color .25s ease;
}
.price-card:hover{transform:translateY(-8px); box-shadow:var(--shadow); border-color:var(--red-light);}
.price-card.hi{background:var(--ink); border-color:var(--ink);}
.price-card.hi h3, .price-card.hi p.desc, .price-card.hi .price-tag span{color:#e7dcdc;}
.price-card.hi .price-tag{color:var(--white);}
.price-card.hi li{color:#cdbdbd; border-top-color:rgba(255,255,255,0.12);}
.badge-pop{position:absolute; top:-13px; right:24px; background:var(--gold); color:var(--ink); font-family:var(--font-mono); font-size:11px; font-weight:700; padding:5px 12px; border-radius:20px;}
.price-card p.desc{color:var(--ink-soft); font-size:13.5px;}
.price-tag{font-family:var(--font-mono); font-weight:700; font-size:30px; color:var(--red); margin:18px 0 4px;}
.price-tag span{font-size:13px; font-weight:500; color:var(--ink-soft);}
.price-card ul{margin-top:20px;}
.price-card li{font-size:13.5px; color:var(--ink-soft); padding:9px 0; border-top:1px solid var(--line); display:flex; gap:8px;}
.price-card li::before{content:"✓"; color:var(--red); font-weight:700;}
.price-card.hi li::before{color:var(--gold);}
.price-card .btn{width:100%; justify-content:center; margin-top:24px;}

/* testimonials + stats */
.testi-grid{display:grid; grid-template-columns:0.7fr 1fr 1fr; gap:24px; align-items:start;}
@media(max-width:900px){.testi-grid{grid-template-columns:1fr;}}
.testi-score{background:var(--red-bg); border-radius:16px; padding:30px; text-align:center;}
.testi-score .stars{color:var(--gold); font-size:20px; margin:10px 0;}
.testi-card{background:var(--white); border:1px solid var(--line); border-radius:16px; padding:24px; transition:box-shadow .2s, transform .2s;}
.testi-card:hover{box-shadow:var(--shadow); transform:translateY(-4px);}
.testi-head{display:flex; align-items:center; gap:12px; margin-bottom:12px;}
.testi-avatar{width:38px; height:38px; border-radius:50%; background:var(--red); color:var(--white); display:flex; align-items:center; justify-content:center; font-weight:700; font-size:14px;}
.testi-card p{font-size:14px; color:var(--ink-soft);}
.stats-row{display:grid; grid-template-columns:repeat(4,1fr); gap:20px; margin-top:60px;}
@media(max-width:700px){.stats-row{grid-template-columns:1fr 1fr;}}
.stat-box{background:var(--cream); border-radius:14px; padding:26px; text-align:center; transition:background .2s, transform .2s;}
.stat-box:hover{background:var(--red); transform:translateY(-4px);}
.stat-box:hover b, .stat-box:hover span{color:var(--white);}
.stat-box b{display:block; font-size:32px; font-weight:800; color:var(--red);}
.stat-box span{font-size:12px; color:var(--ink-soft); font-family:var(--font-mono);}

/* faq */
.faq-grid{display:grid; grid-template-columns:1.2fr 1fr; gap:50px; align-items:start;}
@media(max-width:900px){.faq-grid{grid-template-columns:1fr;}}
.faq-item{border:1px solid var(--line); border-radius:12px; margin-bottom:12px; overflow:hidden; transition:border-color .2s;}
.faq-item:hover{border-color:var(--red-light);}
.faq-q{display:flex; justify-content:space-between; align-items:center; cursor:pointer; padding:20px 22px; font-weight:700; font-size:15.5px;}
.faq-q .plus{width:26px; height:26px; border-radius:50%; background:var(--red-bg); color:var(--red); display:flex; align-items:center; justify-content:center; font-size:16px; transition:transform .25s, background .25s;}
.faq-item.open .plus{transform:rotate(45deg); background:var(--red); color:var(--white);}
.faq-a{max-height:0; overflow:hidden; transition:max-height .28s ease;}
.faq-item.open .faq-a{max-height:240px;}
.faq-a p{padding:0 22px 20px; color:var(--ink-soft); font-size:14.5px;}
.faq-media img{border-radius:16px;}

/* cta band */
.cta-band{background:linear-gradient(135deg, var(--red) 0%, var(--red-mid) 100%); color:var(--white); text-align:center; position:relative; overflow:hidden;}
.cta-band h2{color:var(--white); margin:0 auto 16px;}
.cta-band p{color:#f3dede; max-width:480px; margin:0 auto 36px;}
.cta-actions{display:flex; gap:14px; justify-content:center; flex-wrap:wrap;}

/* contact strip */
.contact-strip{padding:60px 0; border-top:1px solid var(--line);}
.contact-grid{display:grid; grid-template-columns:repeat(4,1fr); gap:24px;}
@media(max-width:800px){.contact-grid{grid-template-columns:1fr 1fr;}}
.contact-item{display:flex; gap:14px; align-items:flex-start;}
.contact-icon{width:44px; height:44px; min-width:44px; border-radius:12px; background:var(--red-bg); color:var(--red); display:flex; align-items:center; justify-content:center; font-size:18px;}
.contact-item h4{font-size:14px; margin-bottom:4px;}
.contact-item span, .contact-item a{font-size:13.5px; color:var(--ink-soft);}
.contact-item a:hover{color:var(--red);}

/* footer */
footer{background:var(--ink); color:#cdbdbd; padding:60px 0 26px;}
.footer-grid{display:grid; grid-template-columns:1.4fr 1fr 1fr 1.2fr; gap:32px; padding-bottom:36px; border-bottom:1px solid rgba(255,255,255,0.1);}
@media(max-width:800px){.footer-grid{grid-template-columns:1fr 1fr;}}
.footer-grid h4{font-family:var(--font-mono); font-size:11px; letter-spacing:0.08em; text-transform:uppercase; color:var(--white); margin-bottom:16px;}
.footer-grid a{display:block; opacity:.85; padding:4px 0; font-size:13.5px; transition:opacity .15s, padding-left .15s;}
.footer-grid a:hover{opacity:1; padding-left:4px; color:var(--gold);}
.newsletter-form{display:flex; margin-top:12px; border-radius:8px; overflow:hidden; border:1px solid rgba(255,255,255,0.15);}
.newsletter-form input{flex:1; border:none; background:rgba(255,255,255,0.06); color:var(--white); padding:12px 14px; font-family:var(--font); font-size:13px;}
.newsletter-form button{background:var(--red); color:var(--white); border:none; padding:0 18px; font-weight:700; cursor:pointer; transition:background .2s;}
.newsletter-form button:hover{background:var(--red-light);}
.footer-bottom{display:flex; justify-content:space-between; padding-top:22px; flex-wrap:wrap; gap:10px; font-family:var(--font-mono); font-size:12px; opacity:.75;}

/* page hero (subpages) */
.page-hero{background:linear-gradient(160deg, var(--red-bg) 0%, var(--white) 70%); padding:70px 0 60px;}
.breadcrumb{font-family:var(--font-mono); font-size:12.5px; color:var(--ink-soft); margin-bottom:16px;}
.breadcrumb a:hover{color:var(--red);}

/* leistungen detail cards */
.service-detail-grid{display:grid; grid-template-columns:repeat(2,1fr); gap:24px;}
@media(max-width:800px){.service-detail-grid{grid-template-columns:1fr;}}
.service-detail-card{border:1px solid var(--line); border-radius:16px; padding:32px; transition:transform .2s, box-shadow .2s, border-color .2s;}
.service-detail-card:hover{transform:translateY(-6px); box-shadow:var(--shadow); border-color:var(--red-light);}
.service-detail-card .feature-icon{margin-bottom:16px;}
.service-detail-card ul{margin-top:14px;}
.service-detail-card li{font-size:14px; color:var(--ink-soft); padding:6px 0; display:flex; gap:8px;}
.service-detail-card li::before{content:"—"; color:var(--red);}

@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto;}
  *{animation:none !important; transition:none !important;}
}
